The Digital Marketing Institute platform has collected global digital marketing analytical materials and predicted new trends in 2022. The research includes the trending social networks’ future, social commerce perspectives, and ads tendencies. Check more news on the GBC Time website.
The experts are witnessing TikTok developing, which is even faster than in 2021. This tendency is characterized by rapid user growth and brand engagement. The platform has already reached 1 billion users, and this number has still been growing. Alison Battisby, Social Media Consultant at Avacado Social, is sure that businesses should take the video platform more seriously in 2022.
The analysts are sure that social commerce will become seamless. Caused by the global pandemic e-commerce industry’s growth has become a foundation for Accenture’s statement about the future of social commerce. The experts are confident that the market will reach $1.2 trillion by 2025.
Considering YouTube ads, the analysts insist on the huge opportunities for YouTube ads development. The platform’s $29 billion profit from the advertisement is a weighty fact to believe that it can be even more. In 2021, the income was 46% higher than in 2020.
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