According to active marketing development, the Forrester experts have predicted the external financial losses by 2025. The total spending can increase to $4.7 trillion, which is $1.1 trillion more, considering the time-frame between 2021 and 2025. The report also includes an analysis of the current market and prediction for the marketing investments in 2022. Find more news on the GBC Time website.
“2022 Marketing Investment Forecast” is purposed for identifying the marketing state, especially relative to the investment factor.
According to the report, American companies spend $1.4 trillion on marketing in 2021. More specifically, it was 40% of the global spending in that year. Chinese companies’ spending consisted of 13% of the global spending. The Forrester experts are sure that the Chinese companies will motivate the global spending increase.
Brandon Verblow, Forrester forecast analyst, sees the recovery of confident marketing investments after the global pandemic. He is confident that the annual growth rate (CAGR) from 2021 to 2025 will be 6%.
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